No. 10 MANIFESTO

The No.10 mission is really very simple. Quality products, superlative service and essential atmosphere are the key elements to our business and excellence in all areas is required in order to achieve our aim. Along with good value for money we are dedicated to providing our customers with great drinks and delicious food in a warm, authentic European coffee house atmosphere served in a friendly manner. Nothing less than this is acceptable.

COFFEE

It has been widely claimed that No.10 serves the best cup of coffee in the area. This is no accident. The coffee we use is unique to us and not something you’re likely to find on the shelf of a supermarket or deli. The coffee beans are roasted in Sicily and are a blend of Arabica and Robusta coffee beans gathered from around the world (region depending on harvest). The staff are trained not just in the correct use of our magnificent espresso machine but also in the knowledge of what makes a great cup of coffee. Our aim is to deliver the perfect cup of coffee to you every serve.

FOOD

No.10 vows to provide a high quality food offering, which is based on freshness and superior ingredients. Our product range is comparable to that of a deli, we serve gourmet handmade sandwiches and melts, homemade soups, salads, fresh pastries, and cakes. We also routinely provide a variety of seasonal and monthly specials, which enables us to constantly refresh our menu. In order to keep our food offering at a top level, we have a dedicated in-house food development team who are endlessly working on the interesting new products. Many of our food recipes are unique to No.10, and cannot be found elsewhere. Our policy is to use local fresh, high quality natural ingredients and to avoid all additives and colourants whenever possible.

AMBIENCE

No.10’s aim is to create a continental coffee house atmosphere, meaning a cosy, friendly place to meet up that has something of a buzz about it, rather than a sterile, impersonal experience often found in other establishments. Our intention is also to be part of and integrate into the local environment and culture. No.10 is a place where customers feel comfortable meeting friends, grabbing a bite of lunch or just relaxing on their own reading the paper. We seek to encourage a tranquil or mellow morning atmosphere, typically playing light Jazz or Latin music occasionally we‘ll throw in something radical and/or contemporary just to get your heads nodding. Later in the afternoon there is a subtle transition where the daytime tunes give way to more soulful, blues tunes sometimes with a bit of funk thrown in for good measure, we call this “The twilight Zone“. The evenings pick up and then the latest and the coolest sounds from Europe to the West Coast of America from ensure the evening is an emotional one. Ultimately, much of the atmosphere of No.10 depends on people. Those who work there and the customers who frequent it. Be sure you’re part of it.

SERVICE

At No.10, great staff are the key to great service. We have fantastically dedicated people in our organisation. We seek out people with warmth and a positive outlook on life who are customer focused – no matter where they come from. We are dedicated to recruiting and training the right people and we pride ourselves on the friendliness of our staff whose aim it is to provide an efficient, welcoming service. The team is encouraged to get to know their customers, and to get to know the regular’s orders and their preferences. We want to be part of the neighbourhood, not just to serve it.

SUMMARY